Ts'ebetso ea ho Inthaneteng ka Lithethefatsi ka Inthanete e le Sebopeho se Ikhethileng sa Tlhaselo ea Inthanete: Phuputso ea Boikokobetso ea Boikokobetso (2015)

PLoS One. 2015 Oct 14;10(10):e0140296. doi: 10.1371 / journal.pone.0140296. eCollection 2015.

Trotzke P1, Starcke K1, Müller A2, Mochine M3.

inahaneloang

Phuputso e ne e ikemiselitse ho etsa lipatlisiso tsa lintlha tse fapaneng tsa ts'oaetso ea ho reka ka mokhoa o sa sebetseng marang-rang le ho fumana hore na ho reka ka marang-rang ho ts'oana le ts'ebeliso e itseng ea inthanete. Ho latela mohlala oa tahi e ikhethileng ea Marang-rang ea Brand le basebetsi-'moho le eena, lisosa tse ka bang kotsing li kanna tsa ba le thabo e ka lebelloang ea ho ea mabenkeleng hape e le lipakeng tsa litebello tse fapaneng tsa ts'ebeliso ea Marang-rang. Ntle le moo, tumellanong le mefuta ea boits'oaro ba bokhoba, takatso e susumetsoang ke mohopolo le eona e lokela ho ba ntlha ea bohlokoa bakeng sa ho reka ka bongata marang-rang. Moetso oa thuto o ile oa lekoa thutong ena ka ho fuputsa barupeluoa ba basali ba 240 ba nang le paradigm ea cue-reactivity, e neng e entsoe ka litšoantšo tsa mabenkeleng inthaneteng, ho lekola thabo ea ho ea mabenkeleng. Takatso (pele le ka morao ho cue-reactivity paradigm) le litebello tsa ho reka inthaneteng li ile tsa lekanngoa. Tloaelo ea ho reka mafu le ho reka ka marang-rang e ile ea hlahlojoa ka Compulsive Buying Scale (CBS) le Short Internet Addiction Test e fetotsoeng bakeng sa ho ea mabenkeleng (s-IATshopping). Liphetho li bonts'itse hore kamano lipakeng tsa thabo ea motho ea ho reka le ea ho reka ka mokhoa o fumanehang marang-rang e ne e sebelisitsoe hanyane ke litebello tse ikhethang tsa ts'ebeliso ea inthanete bakeng sa ho reka inthaneteng (R² = .742, p <.001) ea mohlala. Ntle le moo, litakatso tsa ho reka le ho reka ka marang-rang li ne li hokahane (r = .556, p <.001), le keketseho ea takatso kamora tlhahiso ea cue e bonoe feela ho batho ba ipehelang lipalo tse phahameng bakeng sa ho reka ka mokhoa o sa sebetseng inthaneteng (t (28) = 2.98, p <.01, d = 0.44). Lisebelisoa ka bobeli tsa ho lekola li ne li hokahanngoa (r = .517, p <.001), le li-concordance tsa tlhahlobo le liphapang li bontšitsoe ka ho sebelisa mekhoa e reriloeng ea ho khaola. Tumellanong le mohlala oa tahi e ikhethileng ea Marang-rang, phuputso e bontšitse lisosa tse ka bang kotsing ea ho reka marang-rang ka marang-rang mme e fana ka maikutlo a ho tšoana ho ka bang teng. Boteng ba takatso ho batho ka bomong ba nang le tšekamelo ea ho reka thepa ea marang-rang bo hatisa hore boitšoaro bona bo tšoaneloa ke ho nahanoa kahare ho litlamorao tse seng tsa lithethefatsi / boits'oaro.