IBrithani maduzane iyoba yizwe lokuqala emhlabeni lapho iViagra ingathengwa khona ngaphandle kwemithi.
… Isizukulwane samadoda sikhule ngokufinyelela kalula ezithombeni ezingcolile. Uma kuqhathaniswa nokuheha okungajwayelekile kwe-intanethi, ubulili obujwayelekile bubonakala njenge-vanilla. 'Ukuluthwa yizithombe zocansi' kuyisifo sanamuhla futhi kunobufakazi obuningi obusikisela ukuthi amadoda afuna ukwelashwa ngenxa yawo.
NgoSepthemba nyakenye, izibalo ezisemthethweni zakhombisa ukukhuphuka okumangazayo kwenani lezinsizwa zaseBrithani eza e-A & E ngokuqina okungapheli. Isibalo sabangeniswa ebudlwini, ukusebenzisa igama lezokwelapha, sikhuphuke ngamaphesenti angama-51 kule minyaka eyishumi edlule. Ochwepheshe bezokwelapha baphakamise ukuthi imbangela yizinsizwa ezazithatha iViagra zihlangene nezinye izidakamizwa ezingekho emthethweni.
Lokhu kungahle kumangaze kunoma ubani ocabanga ukuthi ukuthatha i-Viagra kwakuwukulondolozwa kwamadoda amadala afuna ukugcina impilo yabo yobulili ihamba isikhathi eside ngangokunokwenzeka. Kodwa manje, iminyaka engu-20 ngemuva kokuthi amaphilisi adumile e-blue avunyelwe kuqala, angumuthi wokuphila kubantu abasha. Umbuzo onengqondo ongawubuza ukuthi kungani amadoda amancane, ekutholeni kokuphila, kufanele adinge i-Viagra - noma ufuna ukuyithatha. Akuzona yini ezanele kakade?
Ukuthengisa kudlala ingxenye enkulu endabeni. Ku-2014, i-agency ye-branding i-Pearlfisher yaqashwa ukuze ibuyele i-Viagra emakethe yaseRussia. Okufingqiwe kwakuwukuzivumelanisa nezidakamizwa zikaPfizer ukuze 'ukushintsha iphrofayela yomthengi'. I-'A 'ekupheleni kwezwi yakhuliswa, ukuze ibonakale ibuhlungu kakhulu. Ibhokisi lahlelwa kabusha ngakho lifana nepakethe yokuhlafuna i-gum - ukuze ube nomuzwa 'we-snap, crack, pop'. I-Viagra yabekwa kabusha njengesidakamizwa esifisayo, eneziqinisekiso ze-premium, ukuze zinikezwe amadoda 'anamandla futhi ashukumisayo'. Ukukhangisa okuzwakalayo kuzwakala kunengqondo, kodwa uhlelo lubonakala lusebenza. Amadoda aseRussia amancane manje azizwa ekhululekile ukuthatha i-Viagra ekupheleni kosuku lokuhlwa - namaphakethe alahlekile abe yinto evamile phakathi kwe-detritus evamile eyenza izitaladi.
Isidakamizwa asikakabi nesibalo esifanayo e-UK. Noma kunjalo, ukusabalala kwezikhangiso kwi-London Underground kubonisa ukuthi ukushayela okufanayo kuyaqhubeka. I-Viagra ibonakala igxila emadodeni aseBrithani eneminyaka yonke; umxhwele we-jolly we-perk up impilo yomuntu ocansini. 'Yala ku-inthanethi, ulale embhedeni,' kusho enye iphosta. 'Qinisekisa izinhlelo zakho zoSuku lukaValentine,' ufunda omunye. Ukuze uthole abazingeli bezingxoxo, i-Poundland ithengisa 'i-Nooky': inguquko 'yemvelo' yokugodla i-Viagra. Kamuva kulo nyaka, ama-pharmacy azoqala ukuthengisa i-'Viagra Connect ', inguqulo ye-over-the-counter yesidakamizwa esingadingi imithi. Ukuthatha iphakethe le-Viagra maduze kube lula njengokuthenga ibhodlela le-Nurse Night.
Lokhu kuzokwenza iBrithani izwe lokuqala emhlabeni lapho iViagra ingathengwa khona ngaphandle kwemithi. Inhloso, ngokusho kukaPfizer, ukusiza amadoda ukuba abambe kalula izidakamizwa, ngaphandle kokuhlazeka kokuya kudokotela ukuyocela. Ukuhlazeka kwamadoda kungachaza imakethe enkulu emnyama yezidakamizwa eBrithani. Eminyakeni emihlanu eyedlule, i-Vienna eyi-49.4 eyizigidi eziyisikhombisa ze-Viagra ezikhohlisayo ibanjwe. Izidakamizwa ezingenakukhubazeka manje zibalelwa ku-90 ngamaphesenti kuwo wonke amaphilisi amanga. Indaba efana nale idlala ngaphesheya kwe-Atlantic. Ngesonto elilodwa ku-2016, amaphoyisa aseCanada athathe i-$ 2.5 million yezidakamizwa ezingekho emthethweni emngceleni, i-98 ngamaphesenti awo okwakungokwenyusa ukucansi.
Ngenyanga kaDisemba, inguqulo yokuqala ye-drug generic yabonakala e-US, futhi izinhlobo zeSilicon Valley zathola ithuba lokuzuza. UZachariah Reitano, osomabhizinisi we-26 oneminyaka engu-18 ubudala, usanda kuqaliswa 'iRoma', i-pharmacy 'yezempilo' yamadoda. Uhlelo lokusebenza luhlose ukuhlinzeka 'ngendlela engenamandla futhi engabizi' ukuze amadoda athole i-Viagra noma izinguqulo ezingabizi, zomthetho. Amakhasimende e-Target yamaRoma angama-25- kumadoda ase-45 eneminyaka eminyaka ubudala. Okusibuyisela embuzweni: kungani izinsizwa zithatha i-Viagra, noma uzizwa ungaphansi kwengcindezi yokwenza kanjalo? Incazelo elula kungaba ukuthi bayayithatha ngokuzilibazisa, ukuze baphuthukise izindlela zabo zokuphila. I-Viagra isho ukuthi amadoda angadakwa yizo zonke izinhlobo zezinye izinto, ezingokomthetho nangemthetho, futhi aqhubeke enza ucansi. Kodwa okuphazamisayo ukuthi amadoda amancane ayaziwa ukuthi ayengcono kakhulu kunabo abandulela ngaphambili, anelisekile kakhulu kuma-smartphones awo kunokuba asebenzise izidakamizwa ezinzima.
Kungenzeka yini ukuthi ama-Smartphones ayingxenye yenkinga. Isizukulwane samadoda sikhulile kalula ukufinyelela izithombe zobulili ezingcolile. Uma kuqhathaniswa nesicelo esiyingqayizivele se-inthanethi, ubulili obuvamile bubonakala njenge-vanilla. '-Pornography umlutha' kuyinkinga yesimanje futhi kukhona ubufakazi obuningi ukuphakamisa ukuthi amadoda bafuna ukwelashwa ngenxa yayo. Ucwaningo olulodwa lwase-US olwakhicilelwe ngonyaka odlule lubonise ukuthi amadoda ayebuka njalo izithombe ezingcolile angase ahlupheke ngenxa yokungabi namandla. Ku-2011, isifundo se-Italy sakhula ngegama elithi 'anorexia yobulili' ukuchaza isahlukaniso sesifiso sobulili kusuka empilweni yangempela.
Ukunethezeka kokufinyeleleka kwezithombe zobulili ezingcolile kuvela emuva kwamandla emantombazane kanye nokukhululwa kwentombazane. Amadoda nabesifazane bathola ukuthi baphonsana ngokumelene nempi yobulili ekhulayo. Inhlangano ye-#MeToo iyaqhubeka nokuqothula izibalo zamadoda ezivelele eziye zahlukunyezwa ngosuku; ukukhala kwempi ukuthi abesifazane akufanele baphinde bazizwe bengaphansi kwengcindezi evela kubantu ukuba baziphathe ngendlela ethile, ikakhulu uma kuziwa ocansini.
Kodwa lesi siko lokulindela sinciphisa izindlela zombili. Ukuphakama kwenani lamadoda abasha athatha i-Viagra - no-Pfizer nesithakazelo ekuxosheni kubo - kubonisa ukuthi abaningi bazizwa ukuthi kumele benze ngendlela ethile. Inkathi yethu ixoshwa futhi ingenangqondo: amadoda atshelwa ukuba abe amehlo, kodwa alula. Akumangalisi ukuthi kukhona ukudideka. UJohn Peterson, isazi sezengqondo, usanda kuba yiqembu lamasonto amaningi ngoba ukhuluma ngendaba yokukhishwa kwezimoto. Uthi: "IWest ilahlekelwe ukholo emcabangweni wobuningi," usho kanje. Ngikholelwa ukuthi amadoda azwa ukulahlekelwa lokhu ngokucophelela kunabesifazane. I-Viagra inikeza nje ukuphunyuka okwesikhashana ukungabi namandla.
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