Okuqukethwe kwedijithali kuklanyelwe ukuba umlutha - njengogwayi noma ukudla okusheshayo. Ngakho-ke ake sithembeke ngokuthi iziphi izinsizakalo ezingamadonathi
Ngithanda i-intanethi. Ngiyisebenzisa okuningi. Eqinisweni, ngisebenza ezingeni eliphakeme embonini futhi kusukela lapha i-intanethi ingabonakali njengefad ezodlula noma nini ngokushesha.
Amakhulu ezinkulungwane acabanga ukuthi i-Facebook iyamnandi, ukuthi i-Google iyasiza, nokuthi i-iPlayer ibalulekile. Usuku ngalunye abantu bafinyelela amafoni abo ukuze babone ukuthi bangabakamuva yini Instagram kuyinto hit, uma iphrofayela iphrofayli entsha ithandwa, noma uma ibuyiselwe emuva.
Lokhu sikwenza ngoba kuyalutha - kuyalutha ngokoqobo. Ngaso sonke isikhathi lapho kune-imeyili entsha, ubuchopho bethu busivuza nge-hit - ephezulu ye-dopamine - ekhuthaza ukuziphatha okuphindayo. Ngokusobala, kungenye yezindlela esifunda ngazo. Njengoba esinye isazi sokusebenza kwengqondo sikubeka, i-intanethi idala “iluphu ebangelwe yi-dopamine ", isinika" ukugculisa cishe masinyane kwesifiso sethu sokufuna".
Abakhiqizi bamageyimu wekhompyutha kade bakwazi lokhu, ngakho-ke benza imikhiqizo, izinhlelo zokusebenza noma imidlalo "enamathelayo", ku-jargon. Sekuyisikhathi eside umphakathi wazi futhi: izindaba zabadlali bamageyimu ababulawa ukukhathala kumakhibhodi abo zineminyaka engaphezu kwemihlanu manje, ingasaphathwa eyokuthi “crackberries“. Abakufuna kakhulu ukuthi uhlelo lwabo lokusebenza lube yinto yokuqala eza engqondweni yakho lapho ubuchopho bakho bungasebenzi okwesikhashana bese ucabanga ukuthi, "Ngizokwenzenjani manje?"
Kodwa kungani imboni ye-intanethi ingazibuza yona ukuthi ngabe kufanele ithathe umthwalo wale mikhiqizo, ngokudala okuqukethwe okwenzelwe ukuba umlutha? Ingabe ibuza ukuthi ngabe kwakhiwe okulingana nedijithali ye-a Ibhokisi lesikhumba noma ukuxoxa indlela yokwakha isifiso Ingabe ngempela into enhle?
Ngamanye amagama, ingabe thina - imboni ye-intanethi - ugwayi omusha? Futhi, uma kunjalo, sikusiphi isigaba sokumakethwa kwale mboni entsha? Ingabe lokhu kulingana nama-1930s? Ingabe sisesigabeni esithi "Odokotela abaningi bayabhema amaKamela"?
Kuyamangaza ukuthi, ngenkathi kubonakala sengathi kunesivumelwano cishe somhlaba wonke sokuthi ukwakheka kohlelo lokusebenza okuyimpumelelo kudala amava omlutha - "i-disorder-control control disorder engabandakanyi isiphuzo“, Uma ufuna ukuba nesayensi ngakho - ngokusobala asikuboni lokhu njengenkinga. Asimane sichaze umthelela ngokomzimba, ngokwenhlalo nangokwemvelo ngokusetshenziswa okuphoqelelwe kwe-intanethi (nomphumela emazingeni ethu e-dopamine) njengento embi.
Ngokwengxenye lokhu kungenxa yokuthi sonke siyakwenza, futhi siyakuthanda (njengoba ngiqale ngokusho). Futhi, kunokuthambekela kokuthatha ukwenziwa komphakathi njengenzuzo enhle. Umsunguli we-X Prize, uPeter Diamandis, ngokwesibonelo, ucele ukuthi “Umdlalo onamandla, umlutha” okhuthaza imfundo.
Kodwa lekusasa elihle liyi-flipside yenkinga esiyishaya indiva. Siyithokozile futhi siyayihleka usulu.
Cabanga ngobuchwepheshe bokulutha nezingane. Abazali bazokwazi ukuthi ukuthatha i-iPad ushiye ingane eneminyaka emibili akuyona into oyithatha kancane. Kodwa-ke asikhathazeki ngalokho kusabela; esikhundleni salokho senza amavidiyo siwathumele ku-YouTube. Ukufaka ilokhi yomzali kukhompyutha yengane eneminyaka engu-14 nakho kungaholela emavikini wokuthukuthela. Kwabanye, impilo ngaphandle kwe-smartphone yabo ayinakucatshangwa. Abanye bethu bazizwa betatazela ngokulahlekelwa yifoni; abanye bazizwa behlehla uma i-Wi-Fi iyehla. Asiziduduzi okwamanje ukuthi simane nje sibhekene nezimpawu zokuhoxa.
Kubonakala kungenzeka, ngamanye amagama, ukuthi idigital ingaba yinkinga, hhayi isixazululo ngaso sonke isikhathi. Futhi lapho sigxila "ekusikeni" kwezimpawu, sizibeka engcupheni yokungayinaki imbangela. Imikhiqizo yedijithali ayibonwa ngokukhanya okufanayo nezinye izimpahla zabathengi, futhi kubonakala kungenakwenzeka ukuthi noma ngubani azoshintsha indlela aziphatha ngayo, noma onjiniyela baqale ukwenza izinhlelo zokusebenza zingabi umlutha kangako, ngaphandle kwesikhuthazo esiqinile.
Ngonyaka odlule, abasekeli be-US Online Stop Piracy Act nabanye bathatha izimboni zedijithali bathola ikhala eligcwele igazi. Okubukeka kumangalisa, uma bebheka ukugxila emthethweni (noma ngenye indlela) ngokungapheli emisebenzini ehlukahlukene yedijithali, ukuthi labo ababambelela kubo balahlekelwe yimiphumela yezempilo kubantu abasebenzisa okuqukethwe kwedijithali okukhuthaza ukusetshenziswa okuphoqelelwe.
Bangaphikisa ukuthi insizakalo ye-intanethi iyadliwa, njengogwayi, utshwala nokudla okusheshayo, konke okulawulwa ngentshisekelo yomthengi. Umphakathi ngokujwayelekile uyavuma ukuthi iningi lamakhemikhali aluthayo alibi. Ukudla, nakho. Sitshelwa ukuthi ushukela unobuthi. Kungani kungenjalo kwidijithali? UBill Davidow wenza impikiswano efanayo ngokugqamile ngokwengeziwe kumagazini i-Atlantic, ethi i-intanethi ingukudla okusha okusheshayo. Ukube idigital "ibilawulwa", uyabuza, besingakwenza kanjani lokho? Ingabe ikhona idijithali enetiyela ephezulu netiyela eliphansi? Sizobona izenzo zekilasi ngokumelene nabathuthukisi?
Ngaphandle kweHysteria, kunenani elikhulu ledijithali enhle laphaya, eliguqula umhlaba, liguqule izimpilo, lenze umnotho ukhule, ufundise, futhi usenze silingane, sijabule futhi sixhumeke. Kuyafaneleka futhi ukusho ukuthi i-intanethi ngumsele kuphela, ophakathi nendawo, hhayi imbangela, njengoba nje i-iPad imane iyithuluzi. Futhi umuntu akakwazi ukuba umlutha wethuluzi. (Izinga lomlutha wesirinji alikho phezulu, noma. Izirinji beziyinto enhle, eshintsha umhlaba impela.)
Kepha kudingeka sazi ukuthi, lapho osebenzelana nabangenangozi eletha "into" yayo - umlingo wayo, indlela yayo, uhlelo lwayo, uhlelo lwayo lokusebenza noma umphumela walo - imiphumela ingaba mibi, njengokudla okungalungile. Kukhona ukudla okuphezulu kakhulu, kukhona nama-donuts. Kumele sithembeke mayelana nokuthi iziphi izinsizakalo zedijithali ezingamadonathi
Sengivele kufanele ngichazele ingane yami ukuthi sayifaka kanjani iplanethi yakhe nokuthi, yebo, bekuyiphutha lethu. Angifuni ngempela ukusho ukuthi nathi sisizile ukumkhahlela.
• Lesi sihloko sabhalwa ngumqondisi wenkampani yezinsizakalo ze-intanethi emhlabeni wonke, okhetha ukuhlala engaziwa
http://www.guardian.co.uk/commentisfree/2012/jul/16/internet-industry-addictive-new-tobacco
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