The Goon Squad

Loneliness, porn’s next frontier, and the dream of endless masturbation

Entire article in Harper’s Magazine by Daniel Kolitz

[This article contains more than you will ever want to know about “gooning,” i.e., binge masturbation, alone or with online amigos. Here’s its conclusion:]

What are these gooners actually doing? Wasting hours each day consuming short-form video content. Chasing intensities of sensation across platforms. Parasocially fixating on microcelebrities who want their money. Broadcasting their love for those microcelebrities in public forums. Conducting bizarre self-experiments because someone on the internet told them to. In general, abjuring connective, other-directed pleasures for the comfort of staring at screens alone. Does any of this sound familiar? Do you maybe know some folks who get up to stuff like this? It’s true that gooners are masturbating while they engage in these behaviors. You could say that only makes them more honest.

Granted, day-in-the-life TikToks or unboxing videos won’t poison your soul to precisely the same degree as gooner porn. But it’s hard not to see goonerism as just an intensification, almost a burlesque, of prevailing cultural trends. Pornosexuals are clearly not the only people out there in the process of retreating from life. It’s probably more useful to think of a company like Aylo—the owner of Pornhub and most of the other major tube sites, as well as most of the name-brand porn studios—as just another large tech-entertainment giant, like Meta, Netflix, or FanDuel. From these companies’ perspective, the ideal consumer would do literally nothing but goon, lose at gambling, and maybe watch other people play video games. You can try to fight this. You can read a book, pet a dog, buy a stupid box to lock away your phone. You can make a joke about the box, about the absurdity of your need for it. What do these companies care? They’ve won. If they have their way—and they usually do—in time we will all be gooners, of a kind.

This isn’t to suggest that we aren’t enthusiastic collaborators in the progressive annihilation of our brains. Nor is it to suggest that, absent attention-shattering social platforms, we’d use the internet solely to keep up with friends and engage in improving hobbies. Peering into Goonworld’s darkest corners has convinced me that what we are dealing with here may well be a structural flaw of networked communication itself. Is there a timeline, a regulatory environment, in which the internet does not turn into a highly efficient manufacturer of niche suicide cults? I find it hard to imagine. In the case of the gooners, one can hope—and in more cheerful moments, I do think it’s possible—that sustained overexposure to porn will dampen the medium’s effectiveness as a numbing agent. That at a certain point, the gooner will open his eyes, find himself in a room filled with lube but void of love, and decide that the boredom of staying in that room outweighs the fear of whatever lies beyond it.