Hoʻolālā ʻia ka ʻike kikohoʻe e lilo i mea hoʻomake - e like me ka paka a me ka meaʻai wikiwiki. No laila, e hoʻopono e pili ana i nā lawelawe hea nā donut
Makemake wau i ka pūnaewele. Hoʻohana wau i ka mea he nui. ʻO kaʻoiaʻiʻo, ke hana nei au i kahi kūlana kiʻekiʻe ma kaʻoihana a mai kēia wahi aku,ʻaʻole i like ka pūnaewele me he mea lālā e hiki ke hele koke.
Hiki i nā haneli miliona he mea leʻaleʻaʻo Facebook, he ponoʻo Google, a he mea nui ka iPlayer. I kēlā me kēia lā, hiki i nā poʻe no kā lākou mau kelepona no kaʻike inā he mea hou Instagram he hit, inā makemakeʻia kahi pakuhi pūnaewele hou, a inā paha ua hoʻopiʻiʻia.
Hana mākou i kēia no ka mea he mea addictive ia. Kela a me keia manawa he leka uila hou, uku ko mākou lolo iā mākou me kahi hit - he kiʻekiʻe dopamine - e paipai ana i ka hana hou. Kohu mea lā, ʻo ia kekahi o nā ala a mākou e aʻo ai. E like me ka ʻōlelo a kekahi psychologist behavioral, hana ka pūnaewele i “he loop-induced loop ”, e hāʻawi ana iā mākou" kokoke i ka ʻoluʻolu koke o kā mākou makemake e ʻimi".
Uaʻike lōʻihi nā mea hana pāʻani kamepiula i kēia, a no laila hana lākou i nā huahana, nā polokalamu a i ʻole nā pāʻani e "pīpī", i ka jargon. Ua ʻike ʻē nō hoʻi ke kaiāulu iā ia: ʻo nā moʻolelo o nā mea pāʻani e make ana i ka luhi ma kā lākou papapihi ʻoi aku ma mua o ʻelima mau makahiki i kēia manawa, me ka ʻōlelo ʻolekūkeke". ʻO ka mea a lākou e makemake nui ai no kā lākou noi e lilo i mea mua e hiki ai i kou noʻonoʻo ke hana ʻole kou lolo no kekona a manaʻo ʻoe, "He aha kaʻu e hana ai i kēia manawa?"
Akā, no ke aha i nīnauʻole ai ka'eneke pūnaewele iā ia iho inā pono e lawe i ka pilikino no kēia mau huahana, no ka hanaʻana i nā mea i hana maoliʻia e lilo i mea hoʻoulu? Ke nīnau nei paha inā paha e kūkulu ana i ka mea likeʻole o ka a ʻO ka pahu Skinner aiʻole kūkā pehea e hana ai i ka makemake He mea maikaʻi anei?
I nā huaʻōlelo ʻē, ʻo mākou - ka ʻoihana pūnaewele - ka paka hou? A, inā ʻo mākou, he aha ke kahua o ke kūʻai aku ʻana o kēia ʻoihana hou? ʻO kēia ka like o nā 1930s? Aia mākou i ke kahua o "Hoʻonui nā kauka i nā kāmelo"?
He mea kupaianaha ia, ʻoiai he ʻaneʻane kokoke i ka ʻaelike āpau e hoʻolālā ana ka hoʻolālā ʻōnaehana kūleʻa i nā ʻike hoʻomakee - "kahi maʻi hōʻeuʻeuʻole e piliʻole i ka meaʻawaʻawa", Inā makemake ʻoe e ʻepekema e pili ana - inā ʻaʻole mākou e ʻike i kēia he pilikia. ʻAʻole mākou e wehewehe i nā hopena o ke kino, kaiaola a pathological paha o ka hoʻohana ʻana i ka pūnaewele koʻikoʻi (a me ka hopena o kā mākou pae dopamine) he mea maikaʻi ʻole.
ʻO kekahi no ka mea ke hana nei mākou āpau, a makemake mākou iā ia (e like me kaʻu i hoʻomaka ai ma ka ʻōlelo ʻana). Eia kekahi, aia ka mana o construe i ka gamification o ke kaiāulu ma ke ʻano he upena maikaʻi. Ua kāhea ka mea hoʻokumu X Prize, ʻo Peter Diamandis, no kahi laʻana "Mana, pāʻani pāʻani" e paipai i ka hoʻonaʻauao.
Akā, kēia mua aku i ka wā e hiki mai ana i kēia manawa,ʻo ia ka hoʻopiʻiʻana o kahi pilikia e nānāʻole nei iā mākou. Ua hōʻano'ē mākou a ua hoʻomāʻewaʻewa mai ia.
E noʻonoʻo i nāʻenehana loea a me nā keiki. E ʻike nā mākua ʻo ka lawe ʻana i kahi iPad mai kahi makahiki ʻelua mau makahiki ʻaʻole ia kahi mea āu e hana māmā ai. Akā ʻaʻole mākou hopohopo e pili ana i kēlā hopena; hana mākou i nā wikiō a kau iā lākou ma YouTube. Ke kau nei i ka laka makua ma ka kamepiula o 14 makahiki paha e alakaʻi i kekahi mau pule o ke kolo ʻana. No kekahi, hiki ʻole ke ola me kā lākou kelepona ʻole. Manaʻo nui kekahi o mākou i ka lilo o ke kelepona; kuhi ka poʻe ʻē aʻe inā iho iho ka Wi-Fi. ʻAʻole mākou e hōʻoluʻolu iā mākou iho ke ʻeha wale nei mākou mai ka haʻalele ʻana i nā ʻōuli.
ʻIke paha he hiki, i nā huaʻōlelo ʻē aʻe, hiki i ka mīkini uila ke lilo i pilikia, ʻaʻole i ka manawa mau ka hopena. A ke nānā mākou i ka "cuteness" o nā ʻōuli, makaʻu mākou i ka mālama ʻole ʻana i ke kumu. ʻAʻole ʻike ʻia nā huahana kikohoʻe i ka mālamalama like me nā huahana mea kūʻai aku ʻē aʻe, a me he mea lā ʻaʻole paha e loli kekahi i kā lākou hana, a i ʻole nā mea hoʻomohala e hoʻomaka i ka hana ʻana i nā polokalamu me ka hoʻowahāwahā ʻole, me ka ʻole o ka hoʻoikaika ikaika.
I ka makahiki i hala iho nei, ua lawe nā mea kākoʻo o ka US's Stop Online Piracy Act a me nā mea ʻē aʻe i nā ʻoihana uila a loaʻa ka ihu koko. ʻO ka mea e kahaha ai, no ka nānā mau ʻole ʻana i ke kānāwai (a i ʻole ʻē aʻe) o nā lawelawe uila like ʻole, ʻo ia ka mea i hala ʻole i kā lākou poʻe lobbyist i ka hiki i nā hopena olakino no ka poʻe e hoʻohana nei i ka ʻike kikohoʻe e paipai i ka hoʻohana koʻikoʻi.
Hiki iā lākou ke hoʻopaʻapaʻa e hoʻopau ʻia kahi lawelawe pūnaewele, e like me ka paka, ka wai ʻona a me ka meaʻai wikiwiki, nā mea āpau e hoʻoponopono ʻia i ka pono o ka mea kūʻai. ʻAe ʻae ʻo ka Society he hapa ʻole ka hapa nui o nā kemikino e hoʻopili. Mea ʻai pū kekahi. He lāʻau make kō, haʻi ʻia mai mākou. No ke aha mai uila ʻole? Ua hana ʻo Bill Davidow i kahi paio kūlike i ʻoi aku ka nani ma ka makasina ʻo ʻAkelanika, e ʻōlelo ana ʻo ka pūnaewele ka meaʻai wikiwiki hou. Inā "hoʻoponopono" ʻia ka mīkini uila, nīnau ʻo ia, pehea mākou e hana ai i kēlā? Aia paha he kelekānia kiʻekiʻe-tar a me ka digital tar-tar? E ʻike anei mākou i nā hana papa e kūʻē i nā mea hoʻomohala?
Hysteria ma kahi ʻē, aia he nui nui o ka uila kikoʻī ma aneʻi, e hoʻololi nei i ka honua, e hoʻololi nei i nā ola, e ulu ana i nā ʻoihana waiwai, e aʻo, a e kūpono ai mākou, hauʻoli a pili pū kekahi. He mea maikaʻi nō hoʻi e ʻōlelo aʻe he pūnaewele wale nō ka pūnaewele, he medium, ʻaʻole he kumu, e like me ka iPad he mea maʻalahi wale ia. A ʻaʻole hiki i kekahi ke hoʻoilina i kahi mea hana. (ʻAʻole kiʻekiʻe ka helu o ke kolohe syringe. ʻO kahi syringes kahi mea maikaʻi, hoʻololi honua paha.)
Akā pono mākou e ʻike ia, ke hoʻopuka kahi mea hōʻeha ʻole i kāna "mea" - kāna kilokilo, kāna hana, kāna papahana, kāna polokalamu a i ʻole kāna hopena - hiki i nā hopena ke maikaʻi ʻole, e like me nā meaʻai maikaʻi ʻole. Aia nā meaʻai-ʻoi loa, a aia nā donut. Pono mākou e hoʻopono e pili ana i nā lawelawe uila hea ka donut.
Pono wau e wehewehe i kaʻu keiki pehea mākou i hana ai i ka honua a ʻo ia, ʻae, na mākou ka hewa. ʻAʻole wau makemake e haʻi ua kōkua mākou i ka pīpī iā ia pū kekahi.
• Ua kākauʻia kēiaʻatikala e kekahi luna o kahi pūnaewele lawelawe pūnaewele puni honua, ka mea i makemake e noho inoaʻole
http://www.guardian.co.uk/commentisfree/2012/jul/16/internet-industry-addictive-new-tobacco
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