Nā hopena o kaʻikepili media ma kaʻaeʻana i ka hōʻeha i nā wāhine: He hoʻokolohua hoʻolālā (1981)

Ka Nupepa Kuhi

Volume 15, hoopuka aku 4, Kekemapa 1981, Nā 436-446 Pages

http://dx.doi.org/10.1016/0092-6566(81)90040-4

Hōʻuluʻulu Manaʻo

ʻElua haneli kanahikukūmākahi kāne a me nā haumāna i lawelawe ma ke ʻano he mea hoʻokolohua i ka hopena o ka hōʻike ʻana i nā kiʻi ʻoniʻoni e hōʻike ana i ka hana kolohe me ka hopena maikaʻi. Ua kau inoa kekahi o kēia mau kumuhana e komo i kahi noiʻi e nānā ana i ka nānā ʻana i nā kiʻi ʻoniʻoni. Ua hāʻawi ʻia lākou e nānā, i nā ahiahi ʻelua, a i ʻole nā ​​kiʻi ʻoniʻoni kolohe a moekolohe a i ʻole ke kaohi. Nānā ʻia kēia mau kiʻi ʻoniʻoni i nā hale kiʻiʻoniʻoni ma ke pā kula a ʻelua o nā kiʻi ʻoniʻoni (ʻo ia hoʻi, hoʻokahi hoʻokolohua a hoʻokahi mana) e hōʻike ʻia ma ke ʻano he ʻāpana o ka papahana kiʻi ʻoniʻoni pā kula maʻamau. Ua hoʻohana ʻia nā lālā o nā papa kahi i ʻāpono ʻia ai nā kumuhana akā ʻaʻole i kau inoa inoa no ka hoʻokolohua ma ke ʻano he hui hoʻohālikelike. ʻO nā ana kaupaona nā unahi e nānā ana i ka ʻae ʻia o ka hana ʻino kūwaho i ka wahine, ka ʻae ʻana i nā kaʻao lape, a me nā manaʻoʻiʻo i ka moekolohe wahine. Ua hoʻokomo ʻia kēia mau unahi i loko o nā mea ʻē aʻe he nui ma kahi Survey Survey Attitude Survey i lawelawe ʻia i nā haumāna āpau i nā papa i kekahi mau lā ma hope o ka hōʻike ʻia ʻana o kekahi o lākou (ʻo ia hoʻi, nā mea i kau inoa no ka hoʻokolohua) ʻAʻole i ʻike nā kumuhana aia kekahi pilina ma waena o kēia ana ʻana a me ka nānā ʻana i nā kiʻi ʻoniʻoni. Ua hōʻike ʻia nā hopena i ka hōʻike ʻana i nā kiʻi ʻoniʻoni e hōʻike ana i ka moekolohe kolohe i hoʻonui ʻia ka ʻae ʻana o nā kāne kāne i ka hana ʻino kanaka. Ua loaʻa kekahi ʻano kūlike ʻole i ka ʻae ʻia o nā kaʻao o ka pue wahine. No nā wahine, aia nā ʻano mea ʻole i ka ʻaoʻao ʻē aʻe, me nā wahine i hōʻike ʻia i nā kiʻi ʻoniʻoni kolohe a kolohe paha e ʻemi iki i ka hana hoʻomāinoino a me nā moʻo pue wahine ma mua o nā kumuhana hoʻomalu. Kūkā ʻia ka wehewehe o ka ʻikepili ma ke kumu o ka "polarization attitude" a me nā hopena "reactance". Kūkākūkā pū ʻia nā kūlana o ka noiʻi o kēia manawa e pili ana i ke ʻano o nā stimulus i hoʻohana ʻia, nā "pae pae" o ka hōʻike ʻana, a me ka lōʻihi o nā hopena e pili ana i ka noiʻi i ka wā e hiki mai ana a me kahi ʻano kaiāulu lehulehu e paipai ana i kahi manaʻo kolohe.