Effects of Prolonged Consumption of Pornography (1986)

1. DOLF ZILLMANN
   1. Indiana University

1. JENNINGS BRYANT
   1. University of Alabama

Abstract

Male and female students and nonstudents were exposed to videotapes featuring common, nonviolent pornography or innocuous content. Exposure was in hourly sessions in six consecutive weeks. In the seventh week, subjects participated in an ostensibly unrelated study on societal institutions and personal gratifications. Marriage, cohabitational relationships, and related issues were judged on an especially created Value-of-Marriage questionnaire. The findings showed a consistent impact of pornography consumption. Exposure prompted, among other things, greater acceptance of pre- and extramarital sex and greater tolerance of nonexclusive sexual access to intimate partners. It enhanced the belief that male and female promiscuity are natural and that the repression of sexual inclinations poses a health risk. Exposure lowered the evaluation of marriage, making this institution appear less significant and less viable in the future. Exposure also reduced the desire to have children and promoted the acceptance of male dominance and female servitude. With few exceptions, these effects were uniform for male and female respondents as well as for students and nonstudents.