Britain ichakurumidza kuva nyika yekutanga munyika iyo Viagra inogona kutengwa pasina mishonga.
… Chizvarwa chevarume chakura nekuwana nyore kuona zvinonyadzisira. Zvichienzaniswa nechisimba chikumbiro cheinternet, zvakajairwa bonde zvinoita kunge vanilla. 'Zvinonyadzisira kupindwa muropa' chirwere chemazuvano uye kune humbowo hwakawanda hunoratidza kuti varume vari kutsvaga kurapwa nekuda kwayo.
MunaGunyana wegore rapfuura, zvivakwa zvepamutemo zvakaratidza kusimuka kunoshamisa muhuwandu hwevechidiki veBritain vanosvika kuA & E nemarwadzo anoramba achirwadza. Huwandu hwekugamuchirwa kwehunhu, kushandisa izwi rekurapa, hwakawedzera ne51 muzana muzana gumi rapfuura. Nyanzvi dzezvekurapa dzakaratidza kuti chikonzero chaive varume vechidiki vaitora Viagra mukubatana nemamwe madhiragi asiri pamutemo.
Izvi zvinogona kuuya semushamisi kune mumwe munhu anofunga kuti kutora Viagra ndiko kuchengetedzwa kwevarume vakuru vakada kuchengetedza hupenyu hwavo hwepabonde huchienda kwenguva yakareba sezvazvinogona. Asi ikozvino, makore emakore 20 mushure mokunge mapiritsi echepuru ainzi akakwidziridzwa, ndiwo mararamiro ehupenyu hwevechidiki. Mubvunzo unonzwisisika kubvunza ndewokuti varume vaduku, muhukuru hwehupenyu, vanofanira kuda Viagra - kana kuti vanoda kuitora. Hazvirevi here zvakakwana kare?
Kutengesa kunowedzera chikamu munyaya yacho. Muna 2014, sangano rekuisa marimi Pearlfisher rakabhadharwa kuti ridzokere zvakare Viagra pamusika weRussia. Iyo pfupi yaiva yekugadzirisa mushonga wePfizer kuti 'kuchinja maitiro evanhu'. Iyo 'A' pamagumo ezwi yakawedzerwa, kuti iite kuti itarise zvirwere zvakawanda. Bhokisi racho rakanga richigadziridzwa saka rakafanana ne packet ye chewing gum - kuva ne 'snap, crack, pop' kunzwa. Viagra yakarongerwa sechishuvo chechirwere, ne 'chiziviso chokutanga,' chinopiwa kune 'varume vane simba uye vane simba'. Iko kushambadzira kunonzwika kunonzwika kunofadza, asi urongwa hunoratidzika hwakashanda. Varume vechiRussia vaduku iye zvino vanonzwa vakasununguka kutora Viagra pamagumo emanheru - uye kurasikirwa mapaketi kwakave kwakaonekwa pakati pezvinowanikwa detritus iyo inotsika mumigwagwa.
Mushonga wacho hauna kumbove wakafanana zvakare muUnited States. Kunyange zvakadaro, kupararira kwemashoko kuLondon Underground kunoratidza kuti kufanana kwakadaro kuri kuitika. Viagra inoratidzika iri kunyoreswa nevarume veBritain vezera rose; chikafu chinokonzera kukanganisa hupenyu hwepabonde. 'Raira paIndaneti, uendese pamubhedha,' inodaro imwe chinyorwa. 'Simbisa zvirongwa zvako zvezuva raValentine,' rinodaro rimwe. Nokuda kwevavhimi, Poundland inotengesa 'Nooky': a 'natural' kugogodza-off version ye Viagra. Gare gare gore rino, ma pharmacy anotanga kutengesa 'Viagra Connect', iyo yepamusoro-the-counter version yechirwere chisingadi chiremba. Kutora pakiti ye Viagra ichakurumidza kunge yakaoma sekutenga bhodhoro reUnesi Nurwere.
Izvi zvichaita kuti Britain ive nyika yekutanga munyika iyo Viagra inogona kutengwa pasina mishonga. Chinangwa, maererano naPfizer, ndechekubatsira varume kuti vabate chirwere ichi nyore nyore, pasina kunyara kwekuenda kuna chiremba kuti vakukumbire. Varume kunyadziswa kunogona kutsanangura misika yakasviba yakawanda yemishonga muBritain. Mumakore mashanu adarika, £ 49.4 mamiriyoni eUriagra anonyengedzwa akabatwa. Kushaya mishonga mishonga iye zvino kunomirira 90 per cent yezvose zvinotorwa mapiritsi. Nhau yakafanana inotaridzika kuAtlantic. Muvhiki imwe chete mu2016, mapurisa eCanada akatora mari ye $ 2.5 yemirizhonga yemishonga inonyengedzera pamuganhu, 98 per cent yekuti yaive yekukurudzira zvepabonde.
MunaDisemba, shanduro yekutanga yechirwere ichi yakaonekwa muUnited States, uye Silicon Valley marudzi akachera mukana wekubatsira. Zachariah Reitano, anonzi 26-year-old businessman, achangobva kutanga 'Roman', hutano hwevarume 'cloud pharmacy'. Icho chinangwa chinopa kupa 'seamless uye nzira inotengeswa' yevarume kuti vawane Viagra kana kuti inodhura, mitemo yepamutemo. VaRoma vavanotenga vatengi ndivo 25- kune varume vane makore gumi nemana. Izvo zvinotidzorera kumubvunzo: nei majaya ari kutora Viagra, kana kunzwa vachimanikidzwa kuita kudaro? Tsanangudzo iri nyore ndeyokuti vari kuitora iyo inofadza, kuitira kuti varambe vachiita mararamiro avo. Viagra inoreva kuti varume vanokwanisa kudhakwa nemhando dzose dzemamwe zvinhu, zvepamutemo uye zvisina kutenderwa, uye vachiri kuita zvepabonde. Asi zvinotyisa ndezvokuti varume vaduku vanozivikanwa kuti vanonyanya kuchenjera kupfuura avo vakagara vatanga, vanowedzera kushandiswa kumafoni avo emafoni kupfuura zvinodhaka zvinodhaka.
Chinonyanya kukosha ndechokuti mafoni efoni ari chikamu chechinetso. Chizvarwa chevarume vakakura nekusvikana nyore nyore kuona zvinonyadzisira. Inofananidzwa nechishamiso chekutsvaga kwekombiyuta, zvepabonde zvakajairika zvinotaridza vanilla. '-Pornography kukanganisa' inorwara yezuva ranhasi uye kune uchapupu hwakawanda hunoratidza kuti varume vari kutsvaga kurapwa nekuda kwayo. Chimwe chidzidzo cheUnited States chakabudiswa gore rapera chakaratidza kuti varume vaigara vachitarisa zvinonyadzisira vainyanya kutambura nekushaya simba. Muna 2011, chidzidzo cheItaly chakauya neshoko rokuti "anorexia zvepabonde" kurondedzera kurambana kwechido chepabonde kubva muupenyu chaihwo.
Kuzorora kwekuwana zvinonyadzisira kunouya nechekare kwe simba revasikana uye kudzikinurwa kwemadzimai. Varume nevakadzi vanozviwana pachavo vachipikisana kune imwe nyika muhondo yakawedzera yechisimba. Mutungamiri weMeToo unoenderera mberi kuparadza varume vakakurumbira vanoverengeka avo vakanganisa zuva; kuchema kwehondo ndechokuti vakadzi havafaniri kuzvinzwa pasi pekumanikidzwa kwevanhu kuti vaite nenzira imwe, kunyanya kana ine chokuita nekuita zvepabonde.
Asi izvi zvinotarisirwa tsika zvinoderedza nzira mbiri. Kuwedzera kwehuwandu hwevarume vechidiki vachitora Viagra - uye Pfizer kufarira kuisimudzira kwavari - zvinoratidza kuti vakawanda vanofunga kuti vanofanirawo kuita nenzira imwe neimwe. Nenguva yedu inonyadzisira uye inotyisa: varume vanoudzwa kuva maziso, asi vakanyorova. Hazvishamisi kuti pane kuvhiringidzika. Jordan Peterson, nyanzvi yezvepfungwa, achangobva kuva chikwata chechitendero muchikamu chikuru nokuti anotaura nyaya yekushambadzira. 'IWest West yakarashika kutenda mune pfungwa yehumumi,' anodaro. Ndinofungidzira varume vanonzwa kurasikirwa uku zvakanyanya kupfuura vakadzi. Viagra inongotanga kuponesa kwenguva pfupi kubva pakushaya simba.
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