Leonhardt ND1, Spencer TJ2, Butler MH3, I-Theobald AC2.
abstract
Yize ucwaningo luveze ithonya elingelona iqiniso lemidiya yezocansi kwikhwalithi yezocansi, abacwaningi abenele bathole imiphumela ebonisa ukuthi imithombo yezokuxhumana yezocansi ayinamphumela noma nethonya elihle lokuthi lolu daba luqinisa olunye uphenyo. Sethula uhlaka lwenhlangano sisebenzisa ngokuyinhloko ukutholwa, ukwenza kusebenze, imodeli yokufaka isicelo (i-3AM), kanye nemodeli ye-Antecedents-Context-Effects (ACE) ukuvumelanisa lezi zimangalo ezibonakala ziphikisana. Ngokuhlanganisa lezi zinkolelo-mbono, siphakamisa ukuthi ukuthi uqonde ngokweqiniso umthelela wemidiya yezocansi kwikhwalithi yezocansi, kufanele kubhekwe izici ezine: (1) okuqukethwe kwemidiya yezocansi okubukwayo, (2) umehluko phakathi kwesikhashana nesikhashana ikhwalithi yesikhathi eside yezocansi, (3) umthelela wobandlululo, ukwakheka, ukubumbana, nokuqiniswa kokulinganisa ngezinga okusetshenziswe ngalo umbhalo obhaliwe wezocansi (ithonya izimo zengqondo nokuziphatha), kanye (4) nomongo wombhangqwana wokusebenziseka okuhle , ukusetshenziswa kweskripthi, kanye namapharitha wokuziphatha Ngenkathi sivuma ama-nuances amaningi okufanele acatshangelwe, ekugcineni sithi uma ucubungula lezi zinto ngasikhathi sinye, imibhalo yonke eyethulwa kwabezindaba yezocansi ihlangana nezinto ezilandelwayo zekhwalithi yocansi yesikhathi esifushane futhi ayinangqondo ekuphishekeleni izinto zekhwalithi yesikhathi eside yezocansi.
KEYWORDS: Izithombe zocansi; Umbono wemibhalo; Abezindaba zocansi; Ikhwalithi yezocansi; Ukwaneliseka ngokocansi
I-PMID: 30014336
I-DOI: 10.1007/s10508-018-1209-4
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