UBram Van den Bergh Siegfried Dewitte Luk Warlop
Ijenali yocwaningo lwabathengi, Umqulu we-35, i-Issue 1, Juni 2008, Amakhasi 85-97,
https://doi.org/10.1086/525505
abstract
Ucwaningo lwe-Neurosci science lukhombisa ukuthi isikhuthazo esinamandla esenza kusebenze imivuzo yokujikeleza imbuyiselo yemali kanye nemivuzo yezidakamizwa. Ngokwe-theory, uhlelo lomvuzo olujwayelekile lungaveza imiphumela engemihle: ukubonwa kwe- "stimuli hot" kusuka kusizinda esisodwa kungathinta izinqumo esizindeni esihlukile. Sibonisa ukuthi ukuchayeka ezinkingeni ezi-sexy kuholela ekungabekezeleni okwengeziwe ekukhetheni okuphakathi kwezimali phakathi kwemivuzo yemali. Ukuqokomisa iqhaza lokujikelezwa kwemivuzo ejwayelekile, sibonisa ukuthi abantu abanehlelo lomvuzo olubucayi bathambekele kakhulu emiphumeleni yokuziphatha kobucansi, ukuthi umphumela uhlangana nemivuzo engahambisani, nokuthi ukugcwala kuholele umphumela.
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