Kampani yodzikongoletsa amuna AX Posachedwa adachita kafukufuku kuti adziwe za kugonana kwa anyamata a Gen Z ku US ndi UK ndipo zotsatira zake zabweretsa mgwirizano wabwino, wolimbitsa chidaliro cha Netflix "kugonana Education. "
Kafukufukuyu - wotchedwa The AX Confidence Crisis - adawulula kuti mbadwo wobadwa mu 1995 mpaka 2012 (perekani kapena mutenge), wakhala ndi vuto lalikulu la kusowa kwa mojo pankhani zachiwerewere komanso maubale. M'malo mwake, zidawulula kuti 47 peresenti ya anyamata ku US ndi 49% ku UK adabisala kufunsa wina kuti adzakhale pachibwenzi chifukwa sanadzidalire kuti akhoza kuwombera. Ambiri mwa anyamata a Gen Z amakhulupiriranso kuti sakugonana kwambiri monga mibadwo yam'mbuyomu (zomwe sizingatheke, mukafunsa zakachikwi).
Ponseponse, kafukufukuyu adawona kuti anyamata amadzimva kuti alibe mwayi wopeza mayankho okhudzana ndi chibwenzi, chikondi komanso kugonana. Zikukhalira kuti kukulira m'dziko lokhala ndi maloboti oyendetsedwa ndi Google mosavuta sikungakuthandizeni kuti muyankhe mafunso anu onse okhudza kutengeka ndi kulumikizana kwaumunthu. Sindinganene kuti tili odabwitsidwa kumeneko.
Kafukufuku wa AXE adawonetsanso kuti 42% ya anyamata aku US ndi 44% ya anyamata aku UK azaka 14-24 adati ali omasuka kuyankhula ndi omwe amakonda anzawo pazankhani m'malo mongoyang'anizana pamasom'pamaso. Zachidziwikire, zitha kumveka zosavuta kulowa mu ma DM a munthu wina, koma pafupifupi theka la omwe adayankha pamapeto pake adavomereza kuti intaneti imakakamiza kwambiri "kuchita" pankhani yokhudza kugonana ndi chibwenzi. Pa malo ochezera a pa Intaneti, mutha kupanga mtundu wanu womwe ndi wabwino komanso wowoneka wopanda cholakwika, koma m'kupita kwanthawi, zitha kukhala zovuta kuchita zomwezo m'moyo weniweni.
Ponena za "kuchita" pa intaneti, 1 mwa anyamata atatu omwe adafunsidwa adati amatembenukira ku zolaula kuti apeze upangiri pa kugonana. Awa akhoza kukhala malo owopsa kusaka mayankho okhudzana ndi zogonana zenizeni, ndipo zimatha kusungitsa chidaliro chakuthupi ndi chamalingaliro mchipinda chogona.
"Achinyamata ayenera kumvetsetsa kuti zolaula zomwe amawona pa intaneti, komanso matupi omwe ali pa TV, sizowona," atero Dr. Jessie Cheung, dermatologist komanso katswiri wokhudzana ndi kugonana. “Simuli nokha - aliyense amadwala matenda ogonana. Mungafunike kuleka zolaula kuti muoneke, koma mukamayeseza, mudzayamba kudzidalira. ”
Cheung amachenjezanso kuti kuwonetsa zolaula mopitirira muyeso kumatha kukhumudwitsa ubongo wokhudzana ndi kugonana, zomwe zitha kubweretsa kukanika kwa erectile kapena "anorexia yakugonana" - kupewa zochitika zogonana za IRL kuti zimasulidwe kudzera pa zolaula m'malo mwake.
"Zochitika zenizeni zogonana mwina sizingakhale 'zabwino,' koma ndizotheka komanso zotheka, ndipo [mukuyenera] kutenga nawo mbali," akulimbikitsa. "Ikani mafoni, pezekani ndikusangalala ndi zochitika zenizeni!"
Zonsezi zomwe zingayambitse mavuto poyang'ana mayankho m'malo olakwika ndi chifukwa chenicheni chomwe AX adalumikizirana ndi "Maphunziro a Zogonana" kuti apange Upangiri Wotsogola Wamakono. Polimbikitsidwa ndi buku lopeka la "Kubweretsa Amuna," cholinga chamabuku amakono ndikupereka zokambirana momasuka, zowona mtima komanso zoseketsa pamitu yankhanza yokhudza kugonana ndi maubale, ndikupereka chidziwitso chodalirika pa mbadwo wachicheperewu akamabwera a zaka zakubadwa masiku ano.
M'malo molembedwera ndi a Jean Millburn, mayi wothandizira zachiwerewere yemwe adasewera ndi Gillian Anderson pa "Maphunziro a Zogonana," buku latsopanoli likhala lodzaza ndi nkhani zenizeni kuchokera kwa anyamata enieni. Mutha onani Mutu 1 ya Ultimate Modern Dating Guide mu nkhani ya Instagram ya AXE ikuwunikiranso kuti muwone nthawi zosagwirizana kwenikweni zaubwenzi, ndi upangiri wotsatira womwe a Ed Ed a Otis Millburn (wosewera ndi Asa Butterfield) akuyesera "osachita manyazi."
Buku losewerera la AX x "la Maphunziro a Kugonana" lidzangokhala basi Instagram, YouTube, Snapchat ndi AXE.com yokhala ndimitu yatsopano yotulutsidwa mchaka chonse.
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